Our Business
is Growing
Yours

Improving Sales Performance through
People, Planning and Process

What we do

We help SMEs based in the South West, increase their sales growth – profitably.

Lead Generation
Lead Generation

We help you generate more new enquiries/leads of the right type.

Up Selling
Up Selling

We help you to sell more of your capabilities to existing customers.

Sales Conversion
Sales Conversion

We help you convert more new enquiries into actual sales.

Customer Retention
Customer Retention

We help you to retain your existing customer base.

Benefits

We deliver Value in
so many ways...

Using our proven cost-effective approach to improving sales performance, brings with it a number of key benefits…

Developing your Vision

In our experience, the most successful companies are those where the Managing Director has been able to create a clear vision of their business direction and then deployed this picture to their team. Being able to visualise where you want your business to be at a set point in the future, is a real skill and does not always come naturally.  We work with you and show you how to achieve this.

Creating a Focused Strategy

Whether it be Sales & Marketing strategies, expansion strategies, market diversification strategies, Key Account plans, Customer Excellence programmes or country plans (for export) we help you create highly effective, time framed, plans which will result in increased sales.

Profitable Sales Growth

Growth for growth’s sake can be destructive (busy fool syndrome) and we work with you and your team to ensure that your sales mix and customer base are profitable. For an SME, a few increased GP percentage points can make a major difference very quickly to your bottom line and we work with you and your team to encourage this to happen.

Reduced Risk

Sometimes it is very easy to fall into the trap of relying on a very small base of historically trusted customers. These relationships can and do disappear overnight.  We work on the basis that no one customer should ever account for greater than 10% of your turnover – the trick is to keep the existing customers growing, but just do more with new customers and we will show you how to achieve this.

Enabling your people

Best Practice Upskilling – employing a whole range of up to date methodologies, tools and techniques, we help build confidence through an appropriate blend of coaching, mentoring, teaching and consultancy to enable you to realise your strategic objectives.

Achieving Customer Excellence

This is the ultimate test – Pre sale (Customer Value) – understanding in real detail what your customers value and look for from you as a supplier and Post sale (Customer Satisfaction) – how have you and your offering performed measured against the customers’ expectations, your nearest competitor or the best in class? We can show you how to achieve customer excellence and, in doing so, improve your sales performance.

Capabilities

People, Planning
and Process.

Testimonials

Voice of Our
Customers.

“Richard’s input has allowed us to develop a greater focus around our sales strategy. This has not only refined our sales process, but has assisted our sales analysis which in turn has further supported our marketing activities. Richard, with his wealth of experience, has been a huge positive influence in assisting our company growth and roadmap development.”
Stephen Crosher

CEO, Moortec Semiconductor Ltd

“Richard has been an invaluable partner and has provided us with the best of all worlds—intelligent, defensible strategic thinking combined with tangible execution capabilities. The bottom line is that The Sales Transformation Partnership generates real results.”
Rob Woodley

Managing Director, Derek Lane & Co

“Richard’s approach has allowed us to really get under the skin of our customer needs, better understand the dynamics of our Key Account relationships and, most importantly deliver actionable outcomes which are really adding value to our business.”
Ronnie Leggett

Sales & Marketing Director, Macphie of Glenbervie

“Working with Richard has transformed not only our business but, crucially, our approach to it. As MD, I have learned so much and have been able to deal with our growing pains with interest rather than angst.“
Jim Whittaker

Managing Director, Channel Group

“I deploy Richard as our business coach and mentor working with both senior leaders and the sales administration team. Richard has vast experience and connects with ease at all levels, enabling and facilitating the team to determine, develop and deliver key business goals. Whatever the size of your company put him in your training budget and your investment will be handsomely rewarded.“
Nick Hawkins

Commercial Director Oil Storage GB, Kingspan Environmental Ltd

WORKING WITH US

If you're looking for help improving any aspect of your sales performance...
Let's talk.

With our broad experience and expertise in sales performance improvement, we will be able to help you.